Social Media Aspect Ratios 2025: Exact Sizes, Safe Zones & Pro Tips

Why aspect ratios matter in 2025

Right-size creative loads faster, fills the native canvas, and avoids black bars or awkward auto-cropping. Getting ratios right improves watch time, CTR, and ad delivery consistency—especially on mobile-first feeds.

Quick reference table (2025)

Instagram

• Photos (feed): 1:1 (1080×1080), 4:5 (1080×1350), 3:4 supported in 2025; landscape 1.91:1 (1080×566).
• Reels & Stories: 9:16 (1080×1920). Reels accept uploads between 1.91:1 and 9:16.

Tip: Use 4:5 for maximum on-screen real estate in feed. Keep captions, logos and CTAs away from top/bottom Story UI overlays.

Facebook

• Feed images: 4:5 (1440×1800) recommended or 1:1 (1080×1080).
• Stories/Reels: 9:16 (1080×1920).
• Link shares: 1.91:1 (≈1200×628/630).

Tip: Prefer 4:5 in Feed for visibility; switch to 1:1 if cross-posting broadly.

X (Twitter)

• Images: 1:1 (1200×1200) or 1.91:1 (1200×628) align with current ad/creative specs.
• Practical note: Cropping varies by device—center key content.

LinkedIn

• Organic feed: 1:1 safest; 4:5 supported for vertical posts.
• Link previews: 1.91:1 (≈1200×627).
• Ads: 1.91:1, 1:1, 2:3, 4:5. To avoid borders on vertical, 4:5 is recommended.

TikTok

• Recommended: 9:16 (≥1080×1920). Square (1:1) and landscape (16:9) are accepted but not ideal.
• Ads: up to 10 minutes; keep captions and elements away from UI areas.

YouTube (Shorts & thumbnails)

• Shorts: vertical 9:16; Shorts length up to 3 minutes.
• Thumbnails: 16:9 at 1280×720 (≤2 MB), JPG/PNG/GIF.

Pro tip: Keep faces and big text within the central square so it survives different crops.

Pinterest

• Standard Pins: 2:3 (1000×1500) recommended; taller than 2:3 may be cut off in feed.
• Idea/Story Pins: 9:16.

Snapchat

• Single image/video ads: 9:16 (1080×1920). Typical length 3–180 s.
• Safe zone: Avoid placing logos/text in top/bottom UI areas to prevent overlap.

Threads

• Posts: 1:1, 4:5, and 9:16 work well on mobile-first feeds.
• Link previews: 2:1 (≈1200×600).
• Profile: 1:1 (320×320 or larger).

Pro workflow: one master file → all crops

1. Design once at 9:16 (1080×1920). Place the key subject in the center.
2. Frame safe zones: Ensure the central 4:5 area is clean for Instagram/Facebook feed. Keep a centered square (1:1) inside that.
3. Export crops:
   • Feed portrait: 4:5 (1080×1350)
   • Square: 1:1 (1080×1080)
   • Landscape/link: 1.91:1 (1200×628 or 1080×566)
   • Short-form video: keep the original 9:16

Aspect ratio math (quick formulas)

/* Given a target ratio W:H */
height = round(width  * H / W)
width  = round(height * W / H)

Responsive CSS helpers

.ar-169 { aspect-ratio: 16 / 9;  width: 100%; height: auto; }
.ar-45  { aspect-ratio: 4 / 5;   width: 100%; height: auto; }
.ar-11  { aspect-ratio: 1 / 1;   width: 100%; height: auto; }
.ar-916 { aspect-ratio: 9 / 16;  width: 100%; height: auto; }

Next step: Link to your aspect ratio calculator for instant pixel conversions and smart cropping presets.

FAQs

What’s the single safest ratio for cross-posting?

1:1 is the most portable. For extra feed visibility on Instagram/Facebook, use 4:5. For Shorts/Reels/TikTok, stick to 9:16.

Did Instagram change anything for photos in 2025?

Yes—Instagram now supports 3:4 photos (in addition to 1:1 and 4:5), while Reels remain best at 9:16.

What’s the correct YouTube thumbnail size?

1280×720 (16:9), up to 2 MB, JPG/PNG/GIF. Keep text large, high contrast.

Why does my Pinterest Pin get cut off?

Pins taller than 2:3 can be truncated in feed. Keep standard image Pins at 1000×1500 (2:3).

How can I avoid Story/Reel UI overlaps?

Keep logos/CTAs away from top/bottom edges. Design with generous margins so stickers, captions, and buttons don’t cover key content.